In view of identifying the trends of increased growth of the market of electric lighting equipment, and of orientation towards the “Eco friendly” behavior of the consumers, we consider this area to be of interest. The external environment is important because of the impact it has on organizations, which is transformed into opportunities and threats for them. The market in which this field of activity activates is dynamic and governed by the competition laws. The analysis of the external environment involves identifying the factors that had and have influences on this field in the past and present, as well as evaluating their influence in the future. The knowledge of the characteristics and mutations involved in the structure of the external environment is a fundamental condition of the quantitative and qualitative satisfaction of a certain category of needs by a production entity active in this field, needs that are constantly growing and diversifying, which must be the foundation of the development of a realistic, scientifically well-grounded strategy. As a dynamic, socio-economic system, this field of production takes from the external environment the resources it needs and introduces them in specific processes, from which result products or services that will be transferred to the same environment.


administration control, performance, decision, managerial accounting

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